DESAFIOS CRM / CEM: marzo 2008

"La experiencia que le provee a sus clientes, cada día, en cada transacción, o crea valor para su marca o lo destruye. Crear una experiencia única, consistente y valiosa para sus clientes objetivo, genera una verdadera ventaja competitiva"

"The experience you provide to your customers, every day, every transaction, either creates or destroys value. Creating a unique, consistent and valuable experience for your target customers, results in a truly competitive advantage"

-- Shaun Smith

Programa (.xls) | Folleto (.pdf)

martes, 4 de marzo de 2008

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